Kelly Guo



Kelly Guois a Brooklyn-based multidisciplinary designer working across graphic design, branding, and digital experiences. She graduated from Boston University with a BFA in Graphic Design and minors in Business and Innovation & Entrepreneurship.

At the heart of her practice is a curiosity about how design can bring people together. Drawing inspiration from cultural traditions, childhood nostalgia, and everyday interactions, she creates playful, thoughtful experiences that invite people to engage, connect, and find joy in the ordinary. Whether building visual identities, designing digital interfaces, or creating interactive experiences, Kelly approaches design as a way to make ideas more accessible, meaningful, and human.
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Selected Works
Adumbrate
Unburrowing Time Capsules
Po Sum On

Thesis
Light as Air, Heavy as Time
Before the Air Runs Out (Installation)
Perfect Sunday (Installation)
If No One Could See (Installation)
Catch it While You Can (Workshop)

2025 BFA Thesis Branding

Client Work
guts.
Gelly (MIT)

Spheric Bio (MIT)

Exhibition / Installation
Sown Together
BU Beach Wishing Tree
Modular Alphabet

Branding / Campaign
Security Magnet
GovBall
Multiple Formats

Event Planning
Catch it While You Can
Untangle Launch Parties
Untangle Workshops
Untangle Photoshoot

Posters
I Love  / I Hate
Boston Out Loud

Social Media
Pentel of America

Archive
Community Installation
Alphabet Posters
Studio Ghibli Cookbook
Order In Chaos
Kelly’s Animated Personas
On This Day






ADUMBRATE


Posters, Zine & Interactive Website
2024
Adumbrate: to represent in outline, indicate faintly. The series explores how the clouds and sky pertain to our emotions and thoughts. Clouds completely lack objectivity, a notion found in the use of the cloud-like ‘thought bubble’ in cartoons. It is a convention that links the mental privacy of subject states with clouds. They are the embodiment of everything flighty and thus inspire comic commentary on how people manage to create meaning out of the blue. This project also further examines how thoughts form and intertwine between people while creating opportunities for creativity. 



Unburrowing
time capsules


Campaign, Branding & Zine
2024
We all have a memory that we've worn thin...Stretched and crumpled up in a pocket…Unburrowing Time Capsules is a campaign that explores forgotten childhood memories, digging deeper beyond what is obvious. It encourages us to reflect on the memories that we might or might not recognize making us who we are today. The campaign connects essential memories in relation to taste, objects, and people. The goldfish is the mascot of this project, drawing on its use in film and media as a symbol of fleeting but cherished memories.



Sown together


Exhibition design 
2024

The Fall 2024 Boston University Graphic Design Senior Exhibition, Sown Together, cultivates the metaphor of a garden and the interwoven practice of design to explore the balance between individual expression, collaborative innovation, and collective growth.

Inspired by the way gardens thrive in their diversity, Sown Together is its own vegetable garden where ideas and individuality are planted side by side. Our garden is modular and interconnected in nature, sectioned by “vegetable” to showcase overlapping themes and subjects; Sown Together demonstrates how distinct perspectives come together to enrich our design landscape. Every student’s work brings something unique, adding color and depth to this collective and flourishing garden.

Sown Together stitches together the colorful textiles of forty-four Graphic Design BFA candidates’ “New Horizons” projects and senior thesis explorations. With a playful and organic approach, we embrace the raw, evolving side of graphic design. Just as plants grow stronger when nurtured alongside others, the GD class of 2025 celebrates the collaborative nature of design, growing together as a unified, yet diverse, creative community.