Unburrowing
Time Capsules
Campaign & Zine
2024
We all have a memory that we've worn thin...Stretched and crumpled up in a pocket…Unburrowing Time Capsules is a campaign that explores forgotten childhood memories, digging deeper beyond what is obvious. It encourages us to to reflect on the memories that we might or might not recognize making us who we are today. The campaign connects essential memories in relation to taste, objects, and people. Goldfish is the mascot of this project as they have been used in film and media to represent memories that experiences that holds dear to people's hearts.