Kelly Guo



Kelly Guois a Brooklyn-based multidisciplinary designer working across graphic design, branding, and digital experiences. She graduated from Boston University with a BFA in Graphic Design and minors in Business and Innovation & Entrepreneurship.

At the heart of her practice is a curiosity about how design can bring people together. Drawing inspiration from cultural traditions, childhood nostalgia, and everyday interactions, she creates playful, thoughtful experiences that invite people to engage, connect, and find joy in the ordinary. Whether building visual identities, designing digital interfaces, or creating interactive experiences, Kelly approaches design as a way to make ideas more accessible, meaningful, and human.
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Selected Works
Adumbrate
Unburrowing Time Capsules
Po Sum On

Thesis
Light as Air, Heavy as Time
Before the Air Runs Out (Installation)
Perfect Sunday (Installation)
If No One Could See (Installation)
Catch it While You Can (Workshop)

2025 BFA Thesis Branding

Client Work
guts.
Gelly (MIT)

Spheric Bio (MIT)

Exhibition / Installation
Sown Together
BU Beach Wishing Tree
Modular Alphabet

Branding / Campaign
Security Magnet
GovBall
Multiple Formats

Event Planning
Catch it While You Can
Untangle Launch Parties
Untangle Workshops
Untangle Photoshoot

Posters
I Love  / I Hate
Boston Out Loud

Social Media
Pentel of America

Archive
Community Installation
Alphabet Posters
Studio Ghibli Cookbook
Order In Chaos
Kelly’s Animated Personas
On This Day






Light as Air,
Heavy as Time


Senior Thesis
2025













(More to come...)
Light as Air, Heavy as Time explores the relationship between joy/happiness and temporality by transforming materials associated with play into tools that design experiences and forms of archival.

My thesis projects use design as a channel to facilitate conversations and opportunities for revisiting objects and traditions associated with our intersecting identities. How can we use design to better interpret and visualize the impermanence of experiences?

While learning what it means to design joy for others (particularly in curated spaces and events), my thesis continues to evolve into 5 phases of temporary happiness: Spark, Float, Glow, Pop, and Combust. These terms began to develop into the different ways joy manifests.


This also became an opportunity to recognize my deepening attachment to childlike objects and activities, particularly those that dissipate quickly. This led me to question: How do we measure happiness, and how has that evolved through the bittersweet process of growing up? At what point does our susceptibility to happiness allow our mature and immature selves to become interchangeable? And how do we capture the temporality of memories that we hold dear?

This thesis challenges viewers to embrace vulnerability, to revisit forgotten dreams, and to confront unresolved emotions. Igniting a sense of wonder in our fast-paced, future-focused world, Light as Air, Heavy as Time offers a moment to pause and celebrate the beautiful messiness of simply being human.