Kelly Guo is recent graduate from Boston University from earning a BFA in graphic design with a minors in business and innovation & entrepreneurship. She grew up in Brooklyn, NYC and is currently located there. Her work explores the interplay between experiences and joy. Drawing inspiration from cultural traditions and childhood nostalgia, she invite viewers a moment to pause, reflect, and celebrate the beautiful messiness of simply being human. Through a practice of designing interactive components her work encourages audience participation and fosters a sense resonance amongst people.
LinkedIn
Instagram
Selected Works
Adumbrate
Unburrowing Time Capsules
Po Sum On
Thesis
Light as Air, Heavy as Time
2025 BFA Thesis Branding
Client Work
guts.
Gelly (MIT)
Spheric Bio (MIT)
Exhibition / Installation
Sown Together
BU Beach Wishing
Tree
Modular Alphabet
Community Installation
Branding / Campaign
Security Magnet
GovBall
Multiple Formats
Posters
I Love / I Hate
Boston Out Loud
Alphabet Posters
Publications
Order In Chaos
Kelly’s Animated Personas
Studio Ghibli Cookbook
On This Day
Event Planning
Catch it While You Can
Untangle Launch Parties
Untangle Workshops
Untangle Photoshoot
Archive
guts.
Branding
2025
Guts’ rebrand is inspired by the belief that mental health learning should feel natural, connected, and shared.
Just like a conversation over coffee, guts exists to make mental health education accessible, practical, and community-centered. The vision is a world where understanding your mind feels inviting rather than clinical or isolating.
Our approach is approachable and genuine, offering evidence-based tools that are easy to use right away. The identity is playful and bold, reminding us that mental health can be both serious and fun. Each element works together to break down barriers, create warmth, and welcome communities who have often been excluded from mental health spaces. The identity is vibrant, fresh, and a little unexpected, designed for a demographic that is curious, open to learning, and ready to engage with mental health.
Podcast Covers
Flyers, Infographics, Worksheets